Social Research Methodology: Qualitative and Quantitative Designs

This book provides comprehensive coverage of quantitative and qualitative research methods, introducing tools, techniques, and critical aspects. It is a valuable resource for social research, useful for students, researchers, and professionals in the field of analytics.

Format: Hardback
Length: 396 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd

This comprehensive guide offers unparalleled coverage of both quantitative and qualitative research methods, making it an essential resource for anyone embarking on social research endeavors. Divided into five comprehensive parts/sections, it provides a thorough introduction to the tools, techniques, critical aspects, and knowledge required for conducting social research. These sections include a detailed discussion on the fundamentals of social research, identifying social research problems, conducting a comprehensive review of the literature, formulating hypotheses, designing appropriate sampling strategies, selecting research designs, utilizing relevant research tools, employing statistical analysis, and crafting comprehensive research reports. By leveraging this volume, readers will gain a deep understanding of the subject matter, develop a strong foundation in social research principles, and apply these concepts effectively in their own studies and projects. Additionally, the book includes valuable checklists and rating scales that can be used to evaluate the statement of a problem, research proposals, hypotheses, various research methods, and the quality of research reports. Furthermore, a brief discussion on statistics, the style of reporting, and the criteria for evaluating social research is included to provide a well-rounded perspective on the field.

This book is a valuable resource for graduates, postgraduates, doctoral scholars, and individuals passionate about societal development. It is also highly useful for students, researchers, and teachers across various social sciences disciplines, including psychology, sociology, education, social work, and related fields. Moreover, professionals and data scientists working in the field of analytics will find this guide to be an indispensable companion.

In summary, this book serves as a comprehensive and indispensable guide for anyone seeking to excel in social research. Its extensive coverage of both quantitative and qualitative methods, practical insights, and evaluation tools make it an essential resource for scholars, researchers, and practitioners alike.

Weight: 911g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032554532