Solving Modern Problems With a Stone-Age Brain: Human Evolution and the Seven Fundamental Motives

In their book, father and son authors Doug Kenrick and David Lundberg-Kenrick explore the dangers of stone-age problem-solving and offer a new approach to survival and happiness in the modern world. They highlight the motivational systems we evolved to address survival, protection, friendship, respect, attraction, mate retention, and family care, and how these systems are still relevant in the 21st century. The book provides engaging narratives and science-based life tips to help readers gain insights into achieving their desired life.

Format: Paperback / softback
Length: 342 pages
Publication date: 14 June 2022
Publisher: American Psychological Association

Sharing stories and advice rooted in the science of evolutionary psychology, father and son authors Doug Kenrick and David Lundberg-Kenrick pinpoint the dangers of stone-age problem solving for our lives today, and present a new, systematic way to survive and be happy in the modern world.

Over millennia, we humans have evolved a set of motivational systems to help us solve the seven basic problems of existence: surviving, protecting ourselves from dangerous others, forming friendships, winning respect, attracting mates, hanging onto mates, and caring for our families. We seek the same goals in the 21st century. However, the saber-tooth tigers and rival tribes that once threatened us have been replaced by marketers peddling sugar-laden foods, pundits fanning the culture war flames, and payday loan companies scamming those who can least afford it.

Through a series of engaging narratives and science-based life tips, this book helps us see past our electronics and lattes and gain helpful insights into achieving the life we want.

Weight: 434g
Dimension: 216 x 140 x 28 (mm)
ISBN-13: 9781433834783