Sparking Success: Why Every Leader Needs to Develop a Creative Mindset

Sparking Success emphasizes the importance of creativity for innovation and business success, featuring profiles of creative pioneers from various industries and offering insights to help leaders tap into an innovative mindset.

Format: Paperback / softback
Length: 240 pages
Publication date: 03 April 2023
Publisher: Kogan Page Ltd

Studies show that 80% of us are increasingly pressured to be productive rather than creative at work. This pressure can lead to a lack of innovation and creativity, which can ultimately hinder our success. However, there is a solution to this problem: sparking your creative outlook. In order to adapt to fast-moving trends and disruptions in the modern business landscape, you need to spark your creative outlook.

Sparking Success is a book that uncovers the importance of creativity as a tool for innovation and demonstrates how it can be a driving factor for success. The book profiles the business leaders who are redefining themselves as creative pioneers. From media powerhouses such as Pixar and Disney to major manufacturers such as Bosch and Panasonic, the book shows the universal importance of creativity for business leaders across the world.

Each of the chapters poses a challenge or opportunity that will help you tap into an innovative mindset, before offering fascinating insights from leaders across the creative industries. By reading Sparking Success, you can discover how you can become a dynamic, creative, and empathetic leader.

In conclusion, sparking your creative outlook is essential for success in the modern business landscape. By reading Sparking Success, you can learn how to become a dynamic, creative, and empathetic leader and unlock your full potential for success.

Weight: 284g
Dimension: 129 x 198 x 17 (mm)
ISBN-13: 9781398609587