Speechwriting in Theory and Practice

This book provides a comprehensive overview of speechwriting theory, history, and practice, with case studies from the US and Europe. It covers convincing characterization, writing for the ear, and appealing to the eye, and discusses the ethics and functions of speechwriting. It is recommended reading for professional speechwriters and students.

\n Format: Paperback / softback
\n Length: 202 pages
\n Publication date: 26 March 2019
\n Publisher: Springer Nature Switzerland AG
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This comprehensive book is a valuable resource for students, researchers, and practitioners of speechwriting, offering a unique insight into the theory, history, and practice of this craft. By seamlessly blending theory and practice with case studies from the United States and Europe, this volume stands as a groundbreaking contribution to the field. It provides a comprehensive overview of the existing research and theory, delving into the art of crafting speeches in political and public life. Special attention is paid to three central subjects of contemporary speechwriting: compelling speaker characterization, writing for the ear, and appealing to the eye through the use of words.

The book explores the ethical dimensions of speechwriting and its functions in contemporary society, providing valuable guidance for professional speechwriters seeking to expand their knowledge of rhetorical and theoretical underpinnings. It also serves as an invaluable resource for students and aspiring speechwriters, offering a comprehensive understanding of speechwriting as a profession.

Each chapter in this book is meticulously crafted to provide readers with a deep understanding of the speechwriting process. It offers practical tips, techniques, and examples to assist in developing effective and persuasive speeches. The authors have drawn upon their extensive experience and expertise to offer insights that will benefit both novice and experienced speechwriters alike.

Whether you are a professional seeking to enhance your skills or a student embarking on a career in speechwriting, this book is an essential read. It will empower you with the knowledge and tools necessary to create speeches that resonate with your audience and leave a lasting impact. So, why wait? Embrace the power of speechwriting and unlock your full potential with this indispensable guide.

\n Weight: 290g\n
Dimension: 149 x 209 x 13 (mm)\n
ISBN-13: 9783030036843\n
Edition number: 1st ed. 2019\n