Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency

Developing and implementing a systematic analytics strategy can provide a sustainable competitive advantage in the sport business industry, helping sport business organizations utilize data-driven decision-making to generate optimal revenue from ticket sales and corporate partnerships. This book provides practical strategies to collect data and convert it into meaningful, value-added information and actionable insights, with in-depth case studies from leading sports organizations. It covers changes in the ticketing marketplace, innovative ticketing strategies, fan engagement, sponsorship valuation, customer relationship management, digital marketing, market research, and data visualization.

Format: Paperback / softback
Length: 260 pages
Publication date: 12 July 2022
Publisher: Taylor & Francis Ltd

Developing and implementing a systematic analytics strategy can lead to a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and convert it into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from areas such as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from leading sports organizations such as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.

The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in ticket pricing, season ticket member retention, fan engagement, sponsorship valuation, customer relationship management, digital marketing, market research, and data visualization.

This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.

Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Weight: 424g
Dimension: 154 x 235 x 17 (mm)
ISBN-13: 9781032339818