Shulph Ink
Sport Management in the Ibero-American World: Product and Service Innovations
Sport Management in the Ibero-American World: Product and Service Innovations
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- More about Sport Management in the Ibero-American World: Product and Service Innovations
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. It presents cutting-edge research on various topics such as digitization, COVID-19 responses, consumer behavior, multiplatform content distribution, and marathon growth strategies. It is a valuable resource for students, researchers, and practitioners in sport management, sport business, sport governance, international business, and Ibero-American studies.
Format: Hardback
Length: 302 pages
Publication date: 10 July 2023
Publisher: Taylor & Francis Ltd
This captivating book delves into the realm of innovation in technology, products, and services within the dynamic sport management landscape of the Ibero-American region, a region that is experiencing rapid growth and prominence in the world of sports. This timely publication encapsulates the immense potential and exciting opportunities that the region presents for international sport businesses and sporting organizations.
The book showcases groundbreaking research on a wide range of topics, including the digital transformation of the Chilean sport industry, the resilience strategies adopted by sports clubs in response to the COVID-19 pandemic, the consumer behavior patterns in the Portuguese fitness sector, the multiplatform content distribution strategies in Brazilian basketball, and the strategic blueprint behind the remarkable growth and development of the Valencia marathon in Spain. Packed with insightful data, practical examples, and best practices, this book serves as a valuable resource for students, researchers, practitioners, and professionals engaged in the fields of sport management, sport business, sport governance, international business, and management, as well as Ibero-American studies.
By exploring these diverse topics, the book offers valuable insights into the latest trends, challenges, and opportunities shaping the sport industry in the Ibero-American region. It sheds light on the innovative strategies employed by organizations and individuals to adapt, thrive, and remain competitive in an ever-evolving global landscape. Whether you are an aspiring sport management professional, a researcher seeking to expand your knowledge, or an industry practitioner seeking to stay ahead of the curve, this book is a must-read for anyone interested in the world of sports and innovation.
Weight: 740g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032482385
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