Sport Management: Principles and Applications

Sport Management: Principles and Applications, in its revised and updated sixth edition, provides comprehensive coverage of the contemporary sport industry, focusing on core management principles and their application in a sporting context. It includes expanded coverage of key contemporary issues and is an ideal textbook for first- and second-year students in sport management degree programs and business students seeking an overview of applied sport management principles.

Format: Hardback
Length: 320 pages
Publication date: 28 February 2022
Publisher: Taylor & Francis Ltd

Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications is a comprehensive guide to the contemporary sport industry. Covering both the professional and nonprofit sectors, this textbook offers unparalleled international coverage, focusing on core management principles and their practical application within the sporting context. It highlights the unique challenges and opportunities of a career in sport management.

The book is packed with valuable features, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies that demonstrate how theory translates into real-world scenarios. It encompasses every core area of management, including strategic planning, human resource management, leadership and governance, marketing and sponsorship, sport and the media, sport policy, and sport law.

In the sixth edition, expanded coverage has been included of key contemporary issues such as integrity and corruption, digital business and technology, and legal issues and risk management. This edition also includes helpful ancillary material for instructors, including slides and case diagnostic exercises, making it an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.

Dimension: 246 x 174 (mm)
ISBN-13: 9781032109664
Edition number: 6 ed