Sport Marketing

The fifth edition of Sport Marketing is a comprehensive and up-to-date text that provides students with a modernized approach to the dynamic industry of sport marketing. It offers a balanced coverage of theoretical and practical aspects, with extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives. The text focuses on current and emerging technologies, data and analytics, social media and digital platforms, target marketing, sales processes, ticketing practices, and modern ticketing practices. It also includes online learning aids
aid, exclusive video interviews with sport industry leaders, discussion questions, activities, and web search activities. With Sport Marketing, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing.

Format: Paperback / softback
Length: 488 pages
Publication date: 12 March 2021
Publisher: Human Kinetics Publishers

Sport marketing has never been more accessible, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in innovative ways and experiencing new sensations. Sport Marketing, Fifth Edition, with HKPropel Access, presents a modernized and current approach to the dynamic field of sport marketing. A full-color presentation brings this vibrant industry to life with comprehensive coverage, balanced between theoretical and practical, to provide an understanding of the foundations of sport marketing and how to enhance the sport experience.

Building on the legacy established by Bernard Mullin, Stephen Hardy, and William Sutton in the first four editions, a new author team, handpicked by their predecessors, brings a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews with top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text prepares students to stay on the leading edge with the following updates:

A focus on current and emerging technologies, such as mobile video streaming, fantasy sports, artificial intelligence, and virtual reality, that have revolutionized the sport industry.

Greater emphasis on data and analytics to make more informed business decisions.

An in-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution.

New content on technology, analytics, and social media, reflecting the latest trends and advancements in the field.

By providing a comprehensive and up-to-date understanding of sport marketing, Sport Marketing, Fifth Edition, with HKPropel Access, equips students with the skills and knowledge necessary to succeed in this dynamic and rapidly evolving industry. Whether they are aspiring sport business professionals, marketers, or fans, this text offers valuable insights and perspectives to enhance their understanding and enjoyment of the world of sport.

Weight: 1352g
Dimension: 223 x 282 x 29 (mm)
ISBN-13: 9781492594628
Edition number: Fifth Edition