Sport Public Relations

Sport Public Relations, Third Edition With HKPropel Access, provides a comprehensive examination of the value and practice of public relations in sport, reflecting the evolution of the field with modern applications across media channels. It covers three common themes: public relations as a managerial function, the communications environment, and community, employee, and donor relations. The book includes practical application guidance, case studies, discussion questions, and online learning aids delivered through HK Propel. It also examines customer experience (CX) and social media usage during crisis communication, with examples of effective and ineffective ways prominent sport entities have managed recent crises.

Format: Paperback / softback
Length: 288 pages
Publication date: 02 October 2020
Publisher: Human Kinetics Publishers

Sport Public Relations, Third Edition With HKPropel Access, provides a comprehensive exploration of the value and application of public relations in the world of sports. Extensively updated and reorganized, this third edition reflects the evolving nature of the field with modern applications across various media channels. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA), ensuring its relevance to the industry. The author team brings together extensive professional and educational backgrounds in sport public relations, offering a dynamic perspective on the diverse range of public relations functions. Readers will gain insights into the importance of consistent brand communication and effective management of internal and external organizational relationships to achieve strategic goals. The book's comprehensive coverage is structured around three key themes: public relations as a managerial function, the evolving communications environment, and the significance of community, employee, and donor relations within the sports industry. Throughout the book, practical application is emphasized with numerous examples of public relations materials, such as news releases and employee newsletters. Additionally, Be Your Own Media sidebars showcase how sport organizations are proactively telling their stories across various media platforms. New to this edition, case studies and discussion questions provide valuable learning opportunities, enhancing the overall learning experience. Other updates include .

Weight: 784g
Dimension: 215 x 283 x 20 (mm)
ISBN-13: 9781492589389
Edition number: Third Edition