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Kevin Hull

Sports, Media, and Society

Sports, Media, and Society

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  • More about Sports, Media, and Society

Sports, media, and society are intertwined, with the sports media often playing the gatekeeper in how messages are presented and to what extent they are covered. Sports, Media, and Society investigates the impact of societal issues in sports and how the media reports those stories, covering sports media history, the media's role as gatekeeper, televisions impact on how fans follow sports, the intersection of sports and social issues, crisis management and communication, emerging trends in sports media and society, and the transformative role of the sports media in shaping our culture.

Format: Paperback / softback
Length: 336 pages
Publication date: 30 May 2024
Publisher: Human Kinetics Publishers


Sports, media, and society are intertwined, with the sports media often playing the gatekeeper in deciding how messages are presented and to what extent they are covered. Sports, Media, and Society investigates the impact of societal issues in sports and how the media reports those stories. The book's 34 chapters are short and concise, covering a wide range of topics and easily digestible for students. Part I covers sports media history and the media's role as gatekeeper, exploring the history and evolution of various media, the business of sports media entities, and the competition between them. Case studies examine NBC's Olympics coverage and Sports Illustrated's nimbleness in the digital space. Part II showcases televisions impact on how fans follow sports, with discussions of ABC's Wide World of Sports, ESPN's foray into 24/7 sports coverage, and Fox Sports' shocking NFL deal. The intersection of sports and social issues is the focus of part III, with numerous issues addressed and case studies involving key players and events related to each topic. Cases concerning Colin Kaepernick, the USWNT, and LGB issues are highlighted.

Weight: 953g
ISBN-13: 9781718217591

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