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Sports Sponsorship and Branding: Global Perspectives and Emerging Trends
Sports Sponsorship and Branding: Global Perspectives and Emerging Trends
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- Condition: Brand new
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- More about Sports Sponsorship and Branding: Global Perspectives and Emerging Trends
Format: Paperback / softback
Length: 317 pages
Publication date: 06 May 2025
Publisher: Taylor & Francis Ltd
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
Weight: 610g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032603919
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UK and International shipping information
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