Stadia Naming Rights in Sport

This book provides a comprehensive guide to stadium naming rights sponsorship within sport, covering key principles, practical issues, and benefits for practitioners and students. It offers insights for sport management practitioners, marketing executives, and students interested in sport marketing, management, or events and facilities management.

Format: Paperback / softback
Length: 80 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

This comprehensive guide provides a thorough exploration of stadium naming rights sponsorship within the realm of sports, aiming to assist practitioners and students in gaining a deeper understanding of this intricate domain. Designed with accessibility in mind, the book offers a practical and systematic approach to understanding the nuances of naming rights agreements and the potential benefits that both sports organizations and corporate entities can derive from such partnerships.

The book begins by elucidating the fundamental principles that govern naming rights deals and sports sponsorship, employing a non-technical language that is accessible to readers with limited prior knowledge of the subject. By drawing upon examples and case studies from international markets, encompassing both professional and amateur sports, the book delves into key practical considerations such as the distinct nature of naming rights compared to other forms of sponsorship, the rationale behind brands opting for naming rights agreements, and strategies for maximizing the returns on investment in naming rights sponsorships.

Concise, informative, and firmly rooted in practice, this book serves as an invaluable resource for sport management practitioners, marketing executives considering sports sponsorship, and students and researchers with an interest in sport marketing, sport management, marketing, or events and facilities management. Its comprehensive coverage encompasses a wide range of topics, ensuring that readers have a thorough grasp of the complexities and opportunities associated with stadium naming rights sponsorship.

Weight: 128g
Dimension: 138 x 216 x 7 (mm)
ISBN-13: 9780367630102