Stakeholder Engagement: The Game Changer for Program Management

Strong stakeholder engagement is essential for successful program execution. This book focuses on how to engage stakeholders in the right way and keep them engaged throughout the program. It covers stakeholder engagement in the program definition phase, project execution phase, and program closure phase, with best practices and tips for holding the post-launch review and lessons learned session.

Format: Paperback / softback
Length: 232 pages
Publication date: 14 June 2022
Publisher: Taylor & Francis Ltd

Strong stakeholder engagement is undoubtedly the most crucial element for achieving successful program execution in our ever-evolving world. Many program managers find themselves caught up in the intricate realm of program management, dedicating substantial time and resources to tasks, charts, and metrics. However, those program managers who prioritize activities centered around relationship building and stakeholder engagement stand the greatest chance of success. This comprehensive book is specifically designed to guide you in effectively engaging your stakeholders throughout the entirety of your program.

The first section of the book delves into the critical realm of stakeholder engagement during the program definition phase. It encompasses the essential steps of identifying key stakeholders, earning their trust, and fostering strong relationships through effective communication. By understanding the importance of these early interactions, you can lay the foundation for a successful program.

The second section of the book takes you into the realm of project execution, where stakeholder engagement becomes even more critical. It explains how to drive stakeholder engagement through the utilization of performance metrics, efficient meeting management, and informal program governance. By implementing these strategies, you can ensure that your stakeholders remain actively involved and motivated throughout the program's lifecycle.

In the final section, the author focuses on maintaining stakeholder engagement throughout the program closure phase. This section covers the operational readiness review, including transition plans, new process documentation and training, new technology rollout, and cultural readiness assessment. It also provides valuable best practices and tips for conducting the post-launch review and lessons learned session. By applying the knowledge gained in this book, you will be well-equipped to ensure a smooth and successful program closure.

To enhance your understanding and application of the concepts presented, the book concludes with a case study of a fictitious company. This case study provides a practical illustration of the strategies and techniques discussed throughout the book. Following the case study, a series of discussion questions are provided to encourage you to apply the knowledge you have gained. These questions will help you reinforce your understanding and apply the principles to real-world scenarios.

In conclusion, strong stakeholder engagement is a vital component of successful program execution. By prioritizing relationship building and effective engagement throughout the program lifecycle, you can increase your chances of achieving program success. This comprehensive book provides you with the tools and strategies you need to engage your stakeholders in the right way and keep them engaged throughout the course of your program. Whether you are a seasoned program manager or just starting your journey, this book is a valuable resource that will help you navigate the complexities of stakeholder engagement and drive program success.

Weight: 430g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032340173