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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development
Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development
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- More about Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development
Format: Hardback
Length: 244 pages
Publication date: 21 June 2024
Publisher: Taylor & Francis Ltd
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.
Weight: 453g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032770734
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