Startup CXO: A Field Guide to Scaling Up Your Company's Critical Functions and Teams

Startup CXO is a book that provides advice and insights for startup teams facing the challenges of scaling. It covers the nine most common functions in startups, including finance, people, marketing, sales, customers, business development, product, operations, and privacy, and offers CEO-to-CEO advice and tips on how to be a successful fractional executive.

Format: Hardback
Length: 640 pages
Publication date: 12 July 2021
Publisher: John Wiley & Sons Inc

One of the most significant challenges faced by startup teams is scaling, as there often lacks a clear blueprint to follow, individuals are learning their roles on the go, and everyone is tasked with wearing multiple hats. This process can be characterized by numerous trials and errors, missteps, and significant time and financial resources being wasted as companies strive to expand. Matt Blumberg and his team have firsthand experience with these scaling challenges, as it took them nearly two decades to successfully scale their business and achieve a successful exit. Throughout their journey, they gained valuable insights into what worked and what did not, and they have shared their lessons learned in Startup CXO.

Unlike other business books, Startup CXO is specifically designed to assist each functional leader in understanding the intricacies of scaling their respective function. It provides valuable guidance on what to expect as a company scales, as well as what strategies to avoid. Beyond offering function-specific advice, tools, and tactics, Startup CXO serves as a valuable resource for team members to gain a deeper understanding of other functions, comprehend the challenges faced by other functional leads, and enhance their collaboration skills.

For CEOs, board members, and investors, Startup CXO offers a valuable resource to identify areas of weakness and learn how to transform them into strengths. The book includes in-depth chapters covering nine common functions in startups, including finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section features a CEO-to-CEO Advice summary from Blumberg, highlighting what great looks like for that CXO, identifying signs that your CXO may not be scaling effectively, and offering guidance on how to engage with your CXO.

Additionally, Startup CXO addresses the future of executive work, particularly focusing on fractional and interim roles. Written by leading practitioners in the rapidly evolving fractional executive world, each function is covered with practical tips and strategies for success. Whether you are a CEO, board member, or investor, Startup CXO provides valuable insights and actionable advice to help you navigate the challenges of scaling your business and achieve long-term success.

Weight: 1148g
Dimension: 163 x 238 x 37 (mm)
ISBN-13: 9781119772576