Startups and Crisis Management

Startups during the COVID-19 pandemic: Actions and Lessons is a book that provides a comprehensive overview of startup actions during the pandemic and offers lessons for startups operating in times of crisis. It features real-life cases based on interviews with individuals from startups around the world, along with online supplements including PowerPoint slides, student quizzes, mini case studies, and answers to questions in the book.

Format: Paperback / softback
Length: 280 pages
Publication date: 31 October 2022
Publisher: Taylor & Francis Ltd

The COVID-19 pandemic has had a profound impact on startups around the world, presenting unique challenges and opportunities. In this comprehensive book, startups are explored in detail, offering a comprehensive overview of their actions during this challenging period.

The book begins by examining the initial reactions of startups to the pandemic, including the shutdowns, layoffs, and financial struggles that many faced. It then delves into the strategies that these startups adopted to survive and thrive, such as pivoting to new markets, developing innovative products or services, and leveraging digital technologies.

Throughout the book, real-life cases are presented based on interviews with individuals from startups across various industries. These cases provide valuable insights into the challenges and successes that startups encountered during the pandemic, and offer lessons for startups operating in times of crisis more generally.

Online supplements to the book include PowerPoint slides, student quizzes, mini case studies, and answers to questions in the book. These resources further enhance the learning experience and allow students to apply the concepts discussed in the book to real-world situations.

Whether you are a student, entrepreneur, or business professional, this book provides valuable insights into the world of startups and their response to the COVID-19 pandemic. It offers a roadmap for navigating the challenges of crisis and building resilience in the face of uncertainty.

In conclusion, the COVID-19 pandemic has been a challenging time for startups, but it has also presented opportunities for growth and innovation. This book offers a comprehensive overview of startups' actions during this period, and provides valuable lessons for startups operating in times of crisis more generally. By leveraging the strategies and insights presented in this book, startups can position themselves for success in the years to come.

Weight: 460g
Dimension: 156 x 233 x 20 (mm)
ISBN-13: 9781032001043