Stop Talking, Start Influencing: 12 Insights From Brain Science to Make Your Message Stick

Stop Talking, Start Influencing is a book that outlines 12 scientific principles of how people learn, showing readers how to impart their knowledge to others in a manner that truly influences them. It addresses the common barriers to learning and provides solutions for business leaders, coaches, and entrepreneurs who want to make a lasting impact.

Format: Paperback / softback
Length: 304 pages
Publication date: 01 February 2019
Publisher: Exisle Publishing

We all have the potential to be teachers, whether we've guided a colleague through a new program, coached someone on how to kick a football, or been a parent. However, the problem is that most of us have never received proper training in teaching.

Drawing on Jared Cooney Horvath's extensive experience conducting brain research at renowned universities, teaching students ranging from 10 to 80 years of age, and collaborating with organizations and schools across four continents, Stop Talking, Start Influencing presents 12 scientific principles of how people learn. The result is a comprehensive book that empowers readers to effectively impart their knowledge to others, truly influencing them.

This book addresses various challenges faced by learners, such as the monotony of PowerPoint presentations and the debilitating "error alarm" that can occur when students make mistakes. It sheds light on common barriers to learning and offers practical solutions to overcome them.

Whether you're a business leader tired of repeating yourself to colleagues and clients, a coach struggling to make meaningful improvements in your athletes, or an entrepreneur frustrated by the lack of lasting impact in your presentations, it's time to stop talking and start influencing! By applying the principles outlined in this book, you can enhance your communication skills and create a lasting impact on those around you.

Weight: 550g
Dimension: 228 x 171 x 12 (mm)
ISBN-13: 9781925335903