Justyna Ganassali
Storytelling and Consumer Brand Relationships: The Importance of Narratives in Brand Management
Storytelling and Consumer Brand Relationships: The Importance of Narratives in Brand Management
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- More about Storytelling and Consumer Brand Relationships: The Importance of Narratives in Brand Management
Format: Hardback
Length: 170 pages
Publication date: 27 June 2026
Publisher: Springer Nature Switzerland AG
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value.
Dimension: 235 x 155 (mm)
ISBN-13: 9783032251220
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