Storytelling beyond the Scoreboard: The Art and Craft of Sports Journalism

Welcome to the world of sports writing, where success lies in the trust established between journalists, athletes, coaches, and other personnel who make magic, both on the field and off it.

Acclaimed sports journalists Nicole Kraft and Jean-Jacques Taylor deliver a behind-the-scenes look at the challenges and triumphs of capturing and communicating sporting events. Beyond statistics and scores that dominate headlines, sports journalism is about sharing the stories of the teams, players, coaches, administrators, executives, topics, controversies, and individual events.

Learning the artistry of sports writing, you will learn to showcase the narratives, emotions, and human stories that shape the games. The authors teach essential skills, including:
- Asking the right questions and listening carefully to the answers
- Building relationships with players, coaches, and staff
- Excelling at storytelling that engages readers
- Reaching audiences through social media
- Leveraging the power of AI in ethical ways

Discussion questions and actual assignments will help you build relationships and hone your journalism skills from day one, empowering you to uncover stories that excite and engage readers on a profound level.

• Publication date: 9 July 2026
• Page count: 304
• Dimensions: Height 230 mm; Width 156 mm; Thickness 22 mm
• Publisher: Bloomsbury Publishing Plc
• Format: Hardback
• ISBN-13: 9798216278719