Storytelling in Design: Defining, Designing, and Selling Multidevice Products

Storytelling is essential for product design, as it helps create great experiences and move people into action. This practical guide shows how to apply storytelling principles to create effective product experiences, such as understanding the anatomy of a great story, exploring how traditional storytelling principles relate to key product design aspects, and using storytelling to tell, sell, and present work.

Format: Paperback / softback
Length: 400 pages
Publication date: 17 January 2020
Publisher: O'Reilly Media, Inc, USA

With the proliferation of devices, touchpoints, and channels, the ability to orchestrate seamless and captivating experiences is gradually diminishing. Nevertheless, comprehending the journey of individuals remains paramount in delivering tailored content and interactions at the optimal moment and on the appropriate device. This comprehensive guide aims to demonstrate the transformative power of storytelling in product design. Author Anna Dahlström delves into numerous strategies for incorporating storytelling into projects and organizational practices. By applying principles from film and fiction to the realm of design and business, readers will acquire the skills to create exceptional product experiences.

Exploring the anatomy of a great story, the guide highlights its significance in shaping product design. It explores how traditional storytelling principles, tools, and methods align with key aspects of product design, such as user experience, usability, and brand messaging. By understanding how purposeful storytelling can effectively convey the right story and inspire action, readers will gain valuable insights into effective storytelling techniques.

Furthermore, the guide emphasizes the application of storytelling principles in various contexts, including telling, selling, and presenting one's work. It equips readers with the tools to craft compelling narratives that resonate with their target audience, convey product value, and leave a lasting impact. Whether you are a product designer, marketer, or entrepreneur, this guide offers valuable insights and practical strategies to elevate your storytelling skills and create products that truly engage and inspire.

Weight: 752g
Dimension: 153 x 227 x 21 (mm)
ISBN-13: 9781491959428