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Storytelling in Marketing and Brand Communications
Storytelling in Marketing and Brand Communications
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- More about Storytelling in Marketing and Brand Communications
Format: Paperback / softback
Length: 184 pages
Publication date: 22 May 2026
Publisher: Taylor & Francis Ltd
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
Weight: 370g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032689487
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