Hans-Wilhelm Eckert
Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
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Format: Paperback / softback
Length: 138 pages
Publication date: 01 November 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.
Weight: 208g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658385545
Edition number: 1st ed. 2022
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