Strategic Airline Retailing and Solutions: From Offers to Fulfillment to Loyalty

Nawal Taneja shows how airlines can take their retailing strategies to a new paradigm, offering customers air travel solutions that will increase demand and build loyalty. He explains how to overcome obstacles and innovate successful fulfillment to protect and grow the business, and how to utilize retailing to attract and retain the current and next generation of air travelers.

Format: Hardback
Length: 214 pages
Publication date: 07 November 2023
Publisher: Taylor & Francis Ltd

Nawal Taneja, a renowned expert in the aviation industry, presents a groundbreaking approach for airlines to revolutionize their retailing strategies and offer customers air travel solutions that will drive demand and foster loyalty. By leveraging expertise and insights from beyond the realm of aviation, the author provides a practical roadmap for airlines to overcome challenges and innovate successful fulfillment strategies that will safeguard and propel their business forward.

In this insightful book, Nawal Taneja expertly analyzes and forecasts the emerging new normal of a demand surge post-pandemic, recognizing the critical importance of retailing in attracting and retaining the current and next generation of air travelers. Through meticulous research and foresight, Taneja offers valuable insights on how airlines can leverage retailing to create compelling experiences, build brand loyalty, and differentiate themselves in a competitive market.

One of the key themes explored in the book is the need for airlines to adapt to the evolving preferences and expectations of modern travelers. Taneja highlights the importance of personalized experiences, seamless digital interactions, and flexible booking options, as well as the significance of offering value-added services that enhance the overall travel experience. By leveraging data analytics and customer feedback, airlines can gain a deeper understanding of their customers' needs and tailor their retailing strategies accordingly.

Another critical aspect of Taneja's approach is his emphasis on anticipating and responding to changing market dynamics. The author recognizes that the aviation industry is constantly evolving, with new technologies, trends, and geopolitical factors shaping the landscape. By staying ahead of the curve and being agile in their approach, airlines can position themselves as leaders in the industry and remain resilient in the face of adversity.

Throughout the book, Nawal Taneja shares practical examples and case studies from leading airlines around the world that have successfully implemented retailing strategies. These examples showcase the potential for innovation, creativity, and collaboration in the aviation industry, and provide valuable insights for airlines seeking to enhance their retailing capabilities.

In addition to his expertise in retailing, Nawal Taneja is renowned for his visionary leadership and advisory role in the global aviation industry. His insights and recommendations are highly respected by senior decision-makers, and his book serves as a valuable resource for airlines looking to navigate the complex challenges and opportunities of the modern aviation landscape.

In conclusion, Nawal Taneja's book offers a transformative perspective on airline retailing, providing a roadmap for airlines to drive demand, build loyalty, and succeed in the post-pandemic era. By leveraging expertise and insights from beyond the aviation industry, the author offers practical strategies for airlines to overcome challenges, innovate, and thrive in a competitive market. Whether you are a senior executive in the aviation industry or a passionate traveler, this book is a must-read for anyone seeking to stay ahead of the curve and shape the future of air travel.

Weight: 534g
Dimension: 161 x 243 x 22 (mm)
ISBN-13: 9781032495095