Strategic Alliance Management

The book "Alliance Management: Strategy, Structure, and Behaviour" provides a comprehensive and accessible treatment of alliance management, suitable for students and practitioners. It has been updated with new chapters on mindsets, technologies, and emerging themes, and includes online resources.

Format: Hardback
Length: 454 pages
Publication date: 27 June 2023
Publisher: Taylor & Francis Ltd

Alliance management is a comprehensive, easy-to-read, and systematic treatment of the subject that is appropriate for Strategic Management students as well as reflective practitioners. The new edition of the book has been fully updated and includes two new chapters that cover mindsets, new technologies, and emerging themes, as well as new international case studies throughout. In addition, online resources are available to supplement the text, including chapter-by-chapter lecture slides, two long case studies, and short interviews with alliance executives.

The book is organized into five parts, each of which covers a different aspect of alliance management. The first part provides an introduction to the topic and discusses the key challenges and opportunities that organizations face when engaging in alliances. The second part explores the different types of alliances that can be formed, including joint ventures, strategic partnerships, and franchising. The third part examines the process of alliance formation and negotiation, including the importance of building trust and managing conflicts. The fourth part focuses on the management of alliances once they have been established, including the development of effective governance structures and the measurement and evaluation of alliance performance. The fifth part discusses the future of alliance management and the emerging trends and challenges that organizations will face in the years to come.

One of the key strengths of the book is its accessibility. The text is written in a clear and concise manner, and the chapters are short and easy to read. This makes it ideal for students who are studying alliance management for the first time or for professionals who are looking for a refresher on the subject. In addition, the book includes a range of examples and case studies that illustrate the practical applications of alliance management in different industries and contexts. These examples help to bring the theory to life and provide readers with a real-world perspective on the subject.

Another strength of the book is its emphasis on reflective practice. The authors encourage readers to reflect on their own experiences and perspectives on alliance management and to consider how they can apply the principles and strategies discussed in the book to their own organizations. This reflective approach helps to deepen the understanding of the subject and to promote a more critical and analytical approach to alliance management.

Overall, Alliance Management: A Comprehensive and Easy-to-Read Treatment is an excellent resource for students, professionals, and anyone interested in the field of alliance management. The book provides a comprehensive and up-to-date treatment of the subject, and its accessible and reflective approach makes it suitable for a wide range of readers. Whether you are a student looking to gain a deeper understanding of alliance management or a professional looking to improve your skills and knowledge in this area, this book is an invaluable resource.

Weight: 1030g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032119281
Edition number: 3 ed