Maria Cristina Longo,Pete Canalichio
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
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- Condition: Brand new
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- More about Strategic Brand Licensing: Building Brand Value through Enduring Partnerships
Format: Hardback
Length: 154 pages
Publication date: 30 April 2024
Publisher: Taylor & Francis Ltd
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
Weight: 340g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032428499
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UK and International shipping information
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