Rajat K Baisya
Strategic Brand Management: Surviving the Competitive Environment
Strategic Brand Management: Surviving the Competitive Environment
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
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- More about Strategic Brand Management: Surviving the Competitive Environment
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
- Publication date: 28 October 2026
- Page count: 318
- Publisher: Taylor & Francis Ltd
- Format: Hardback
- ISBN-13: 9781032947457
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UK and International shipping information
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