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Viriya Taecharungroj

Strategic City Branding: Insights from Asian Cities

Strategic City Branding: Insights from Asian Cities

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  • More about Strategic City Branding: Insights from Asian Cities

Format: Hardback
Length: 152 pages
Publication date: 28 January 2025
Publisher: Taylor & Francis Ltd

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.


Dimension: 216 x 138 (mm)
ISBN-13: 9781032958989

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