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Strategic City Branding: Insights from Asian Cities
Strategic City Branding: Insights from Asian Cities
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- Condition: Brand new
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Format: Hardback
Length: 152 pages
Publication date: 28 January 2025
Publisher: Taylor & Francis Ltd
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
Dimension: 216 x 138 (mm)
ISBN-13: 9781032958989
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UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
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- Returns policy: Return within 30 days of receipt for full refund.
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