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Strategic City Branding: Insights from Asian Cities
Strategic City Branding: Insights from Asian Cities
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- Condition: Brand new
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Format: Paperback / softback
Length: 152 pages
Publication date: 20 July 2026
Publisher: Taylor & Francis Ltd
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
Weight: 310g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032959191
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