Strategic Communication: An Introduction to Theory and Global Practice

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.

Format: Paperback / softback
Length: 254 pages
Publication date: 16 August 2022
Publisher: Taylor & Francis Ltd

Strategic Communication is a comprehensive textbook that delves into the core concepts, theories, and methods of strategic communication, drawing upon research and practical experiences. It begins by providing an overview of communication, organizations, and strategy, and then delves into the communication processes within leadership, reputation, crisis, and change. The authors aim to establish a framework for the future, supported by the concept of Communicative Organizations.

The content of this second edition has been thoroughly updated to incorporate the latest research and practical examples, including a new chapter on "The Future of Strategic Communication." Additionally, enhanced pedagogical features have been included, such as key takeaways, international case studies, and examples throughout, to aid learning.

Upon completing the book, students and readers will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories, and apply these to communication problems. This textbook is primarily aimed at undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, and Marketing, as well as reflective practitioners seeking a more thorough and applied introduction to the field.

Weight: 416g
Dimension: 155 x 233 x 19 (mm)
ISBN-13: 9780367769291
Edition number: 2 ed