Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

This book examines Australian federal election campaigns from a professional communication perspective, analyzing issues, communication tools, and strategic directions to determine their effectiveness in delivering votes to the parties. It applies the Hallahan model for the first time in an Australian election study and offers insights into a political culture with compulsory voting.

Format: Hardback
Length: 168 pages
Publication date: 13 October 2023
Publisher: Taylor & Francis Ltd

This groundbreaking book offers a fresh and innovative approach to analyzing Australian federal election campaigns, taking a professional communication lens. It thoroughly examines the campaigns of the major parties by putting them to the rigorous standards of effective strategic communication planning and implementation. Through extensive research conducted during the 2022 election period, the book delves into critical campaign issues, assesses the appropriateness of communication tools, and evaluates the impact of strategic directions on voter outcomes, ultimately delivering votes to the parties.

Applying the Hallahan model for the first time in an Australian election study, the book provides invaluable insights into a political culture that embraces compulsory voting. This work will captivate scholars and students of Australian politics, public relations, and communication studies, offering a comprehensive and insightful examination of the dynamics of election campaigns and their communication strategies.

Weight: 500g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032459592