James Mahoney
Strategic Communication: Campaign Planning
Strategic Communication: Campaign Planning
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Format: Hardback
Length: 278 pages
Publication date: 20 June 2023
Publisher: Taylor & Francis Ltd
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.
Weight: 650g
Dimension: 180 x 253 x 26 (mm)
ISBN-13: 9781032329741
Edition number: 3 ed
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