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Young Joon Lim

Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

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  • More about Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods

Format: Paperback / softback
Length: 310 pages
Publication date: 23 October 2024
Publisher: Bloomsbury Publishing Plc

Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

Weight: 544g
Dimension: 254 x 177 x 23 (mm)
ISBN-13: 9781538197875

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