Young Joon Lim
Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods
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Format: Paperback / softback
Length: 310 pages
Publication date: 23 October 2024
Publisher: Bloomsbury Publishing Plc
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
Weight: 544g
Dimension: 254 x 177 x 23 (mm)
ISBN-13: 9781538197875
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