Strategic Communications in Africa: The Sub-Saharan Context

Strategic communication is essential for achieving organizational goals, but Western systems and models may not be suitable for the sub-Saharan Africa reality. This book explores current practices, challenges, and the intersection with culture in sub-Saharan Africa, offering insights into the successes of organizations across Africa. It is a valuable resource for scholars, researchers, and students of strategic communication and organizational studies.

Format: Paperback / softback
Length: 256 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

Strategic communication plays a crucial role in attaining organizational goals, and the development of an effective strategic communication plan is essential for organizational success. However, the dominant systems and models in the West may not necessarily be the most suitable for the unique realities of Sub-Saharan Africa, where many organizations lack the financial resources to implement a comprehensive strategic communication strategy. This book aims to address this gap by examining current practices in Sub-Saharan Africa, as well as the challenges and cultural intersections faced by organizations in this region. It features inspiring debates, experiences, and insights related to strategic communication across various institutions, including private and public sector organizations, governmental bodies, non-governmental organizations, political parties, and social movements. The book explores the integral role of culture in achieving strategic communication goals and showcases diverse case studies from across socio-economic contexts in Africa, including Zimbabwe, Tanzania, Lesotho, and Nigeria. This unique edited collection serves as a valuable resource for scholars, researchers, and students of strategic communication, organizational studies, public relations, advertising, political communication, and international studies. By shedding light on the unique challenges and opportunities in Sub-Saharan Africa, this book contributes to the broader understanding of effective communication strategies and organizational success in diverse contexts worldwide.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032123882