Strategic Communications in Russia: Public Relations and Advertising

This book explores the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It traces the development of communication as a field, discipline, and social institution in Russia and samples current studies in the field. The authors are mostly Russians who are experts in their specializations, and the book concludes with a prognosis of the future of Russian strategic communications. It is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners.

Format: Paperback / softback
Length: 268 pages
Publication date: 29 April 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the multifaceted realm of Russian public relations and advertising, encompassing scholarly inquiry, professional education, and practical application across various contexts. Rather than attempting to cover all aspects of communication in Russia, it focuses specifically on the significant components of strategic communications, including public relations and advertising.

Beginning with a historical exploration of communication in Russia, the book traces its development as a field, discipline, and social institution within the country's rich tapestry of history, culture, and ideology. It then presents a sampling of current studies in Russian strategic communications, offering a comprehensive examination of this professional specialization's current state and potential future trajectories. The authors of this book are primarily Russian experts in their respective fields, ensuring a deep understanding of the nuances and complexities of Russian strategic communications.

Each chapter is built upon the premise that this is an exhilarating period of immense opportunity for Russian strategic communications. However, it also acknowledges the challenges that arise in Russia when leveraging these opportunities within the unique cultural, historical, and ideological context of the nation. The book concludes with a prognosis of the future of Russian strategic communications, offering insights into the trends, developments, and opportunities that will shape this field in the years to come.

This book is a valuable resource for a broad audience of strategic communications scholars, educators, students, and practitioners. It provides a comprehensive and insightful perspective on Russian strategic communications, helping readers to better understand, appreciate, and respect this unique field. By exploring the past, present, and potential future of Russian strategic communications, this book offers valuable insights and perspectives that can be applied to other contexts and industries worldwide.

Weight: 500g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367543372