Elwira Gross-Golacka,Ewa Szkudlarek
Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective
Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective
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- More about Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective
Format: Paperback / softback
Length: 184 pages
Publication date: 21 June 2026
Publisher: Taylor & Francis Ltd
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
Weight: 350g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032781860
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