Strategic Management and Competitive Advantage: Concepts Global Edition

Strategic Management and Competitive Advantage: Concepts provides students with the tools they need for strategic analysis, stripping out the unnecessary and focusing on specific issues in depth.

Format: Paperback / softback
Length: 392 pages
Publication date: 19 February 2019
Publisher: Pearson Education Limited

Strategic Management and Competitive Advantage: Concepts is a comprehensive textbook designed specifically for courses in strategy and strategic management. It aims to provide students with a clear and concise understanding of key concepts in strategic management, while also offering practical insights and applications to real-world business situations.

The textbook is organized into 14 chapters, each covering a different aspect of strategic management. The chapters are designed to be modular, allowing professors to tailor the content to their specific course requirements and teaching style. Each chapter begins with a brief overview of the topic, followed by four short sections that delve into specific issues in depth. These sections are designed to provide students with a comprehensive understanding of the concept and its practical applications.

One of the key strengths of the 6th Edition is its focus on practicality. The authors have carefully selected examples and case studies from a wide range of industries and sectors, ensuring that the material is relevant and applicable to students' real-world experiences. This helps students to connect the theoretical concepts with practical applications and to develop a deeper understanding of the challenges and opportunities faced by businesses in today's competitive environment.

Another notable feature of the textbook is its accessibility. The authors have written the text in a clear and concise manner, using simple language and avoiding technical jargon. This makes it easy for students to understand and engage with the material, regardless of their prior knowledge or academic background. The textbook also includes a comprehensive glossary and index, which further enhances its usability and makes it a valuable resource for students throughout their academic journey.

In conclusion, Strategic Management and Competitive Advantage: Concepts is a highly effective textbook that provides students with a comprehensive and practical understanding of key concepts in strategic management. Its modular structure, focus on practicality, accessibility, and comprehensive coverage make it an ideal resource for courses in strategy and strategic management. Whether students are aspiring managers, business professionals, or researchers, this textbook will help them develop the skills and knowledge they need to succeed in today's competitive business world.

Weight: 920g
Dimension: 206 x 254 x 19 (mm)
ISBN-13: 9781292266954
Edition number: 6 ed