Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism is a comprehensive text that provides critical and analytical insights into contemporary theoretical models and management practices in the hospitality and tourism industry. It offers worked examples and cases applied to the sector, highlighting the rapidly changing socio-economic and political global landscape. The new edition includes a new chapter on finance, business ethics, corporate social responsibility, and leadership, as well as updated content on globalisation, the experience economy, crisis management, consumer power, service quality, innovation, and implementation of principles. It also features new international case studies and updated online resources to aid teaching and learning.

\n Format: Paperback / softback
\n Length: 338 pages
\n Publication date: 11 November 2019
\n Publisher: Taylor & Francis Inc
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Strategic Management for Hospitality and Tourism is a comprehensive and essential text for intermediate and advanced learners seeking to expand their knowledge in the field. This book offers critical and analytical insights into contemporary theoretical models and management practices, enhancing the learning experience through practical examples and case studies applied to the hospitality and tourism context.

In this revised edition, the book takes into account the rapidly changing socio-economic and political global landscape, addressing the cultural and socio-economic complexities of hospitality and tourism organizations in the modern era. It has been thoroughly updated to include:

A new chapter on finance, business ethics, corporate social responsibility, and leadership, providing valuable insights into these critical areas.

New content on globalisation, the experience economy, crisis management, consumer power, developing service quality, innovation, and the implementation of principles.

New features designed to aid understanding of theoretical concepts and encourage critical thinking and decision-making.

New international case studies featuring reflective questions and insights from both small- and large-scale businesses.

Updated online resources, including PowerPoint presentations, additional case studies, and web links, to support teaching and learning.

Presented in a highly illustrated and visually appealing full-colour design, this book is a must-read for all aspiring hospitality and tourism managers. It provides a comprehensive and up-to-date understanding of the industry, equipping readers with the skills and knowledge necessary to succeed in today's competitive landscape.

\n Weight: 762g\n
Dimension: 245 x 188 x 24 (mm)\n
ISBN-13: 9780815393474\n
Edition number: 2 New edition\n