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Strategic Marketing Management in Asia: Case Studies and Lessons across Industries
Strategic Marketing Management in Asia: Case Studies and Lessons across Industries
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Format: Hardback
Length: 312 pages
Publication date: 13 April 2026
Publisher: Emerald Publishing Limited
Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.
Weight: 560g
Dimension: 237 x 159 x 23 (mm)
ISBN-13: 9781837530496
Edition number: 2 ed
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