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Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Strategic Media Planning and Buying: Integration of Traditional and Digital Media
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Format: Paperback / softback
Length: 420 pages
Publication date: 31 May 2024
Publisher: Taylor & Francis Ltd
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
Weight: 664g
Dimension: 156 x 234 x 26 (mm)
ISBN-13: 9781032724577
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