Strategic Pharmaceutical Marketing Management in Growth Markets

India is the largest provider of generic drugs globally and the Indian pharmaceutical sector supplies over 50% of the global demand for vaccines. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets, offering a strategic approach to pharmaceutical marketing from an organizational and business perspective. It is rich in case studies and will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management.

Format: Hardback
Length: 268 pages
Publication date: 09 May 2023
Publisher: Taylor & Francis Ltd

India, a global leader in generic drugs, plays a pivotal
significant role in the pharmaceutical sector. With a supply exceeding 50% of the global demand for vaccines, India holds a prominent position in the global pharmaceutical landscape. This comprehensive book delves into the realm of pharmaceutical marketing management in the Indian context, offering valuable insights into similar growth markets.

The book begins by exploring the origins and evolution of pharmaceutical marketing management, providing a foundational understanding of this dynamic field. It seamlessly blends theory and practice, offering a strategic approach to pharmaceutical marketing from an organizational and business perspective. Through detailed case studies, the book presents fresh perspectives and practical applications, making it invaluable for students and professionals alike.

Academicians, advanced students, and practitioners in pharmaceutical marketing and pharmaceutical management will find this book particularly insightful. Additionally, those with an interest in business strategy, decision-making, and international marketing will greatly benefit from its contents.

India's pharmaceutical industry continues to thrive, driven by its robust research and development capabilities and a skilled workforce. With its significant contribution to global healthcare, India is poised to play an even more pivotal role in the years to come. This book serves as a valuable resource for those seeking to understand the intricacies of pharmaceutical marketing management in the Indian context and beyond.

Weight: 689g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032289427