Strategic Pharmaceutical Marketing Management in Growth Markets

India is the largest provider of generic drugs globally and the Indian pharmaceutical sector supplies over 50% of the global demand for vaccines. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets, offering a strategic approach to pharmaceutical marketing from an organizational and business perspective. It is rich in case studies and will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management.

Format: Paperback / softback
Length: 268 pages
Publication date: 09 May 2023
Publisher: Taylor & Francis Ltd

India, a global leader in generic drugs, plays a pivotal role

India, a global leader in generic drugs, plays a pivotal role in the global pharmaceutical sector by supplying over 50% of the global demand for various vaccines. This significant contribution places India in a prominent position within the global pharmaceutical landscape. This comprehensive book delves into the realm of pharmaceutical marketing management in the Indian context, offering a comprehensive exploration of the field. It combines theoretical principles with practical applications, providing a strategic approach to pharmaceutical marketing from an organizational and business perspective.

The book begins by tracing the historical origins and evolution of pharmaceutical marketing management, highlighting its growth and development in India and similar growth markets. It delves into the key concepts, principles, and strategies employed in pharmaceutical marketing, including market research, product development, pricing, promotion, and distribution. Through rich case studies, the book presents fresh perspectives and approaches that are valuable for both students and professionals in the pharmaceutical marketing field.

Academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management will find this book of immense interest. It serves as a valuable resource for those seeking to gain insights into the latest trends, challenges, and opportunities in the industry. Additionally, individuals with an interest in business strategy, decision-making, and international marketing will also find this book to be of great value.

In conclusion, India's position as the largest provider of generic drugs globally and its significant contribution to the global pharmaceutical sector underscore the importance of pharmaceutical marketing management in the Indian context. This book offers a comprehensive and insightful exploration of the field, providing valuable insights and perspectives for students, professionals, and those interested in related fields.

Weight: 530g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032321646