David Dugdale
Strategic Pricing and Management Accounting
Strategic Pricing and Management Accounting
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- More about Strategic Pricing and Management Accounting
Format: Paperback / softback
Length: 176 pages
Publication date: 27 May 2024
Publisher: Taylor & Francis Ltd
The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value that they can bring to the business.
Weight: 298g
Dimension: 230 x 156 x 14 (mm)
ISBN-13: 9781032224848
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