Anne Gregory,Paul Willis
Strategic Public Relations Leadership
Strategic Public Relations Leadership
- Condition: Brand new
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Excellent- More about Strategic Public Relations Leadership
The book "Public Relations: Strategy and Tactics" is a comprehensive guide for aspiring PR professionals, covering key concepts and providing practical insights. It is applicable to various sectors and helps students and professionals systemize their thinking to articulate and defend their contribution as a strategic asset. The second edition features new case studies and covers emerging topics such as social media, big data, AI, and behavioural economics.
Format: Hardback
Length: 228 pages
Publication date: 22 July 2022
Publisher: Taylor & Francis Ltd
Here is the rephrased text:
PR professionals seeking success at the highest levels of organizations can greatly benefit from the insights and strategies outlined in this comprehensive book. Written specifically for aspiring PR professionals, the lessons presented in this book are applicable across public, private, and not-for-profit sectors. By helping PR students and professionals to systematize their thinking, the book enables them to articulate and defend their contribution as a strategic asset.
The second edition of this book is packed with new and updated case studies, providing real-world examples and practical applications of PR principles. It also covers emerging topics such as social media, big data, artificial intelligence (AI), and behavioral economics, which are crucial in today's dynamic PR landscape.
In addition to the comprehensive text, the book is supplemented by online resources, including lecture slides and a test bank of questions. These resources further enhance the learning experience and provide additional materials for students to practice and apply the concepts learned in the book.
Whether you are a PR student just starting your career or a seasoned professional looking to advance your skills, this book is an essential resource for anyone seeking to excel in the field of public relations. Its comprehensive coverage, practical insights, and online resources make it a valuable tool for anyone who wants to be successful in the ever-changing world of PR.
Weight: 610g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032027999
Edition number: 2 ed
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