Strategic Public Relations Leadership

The book "Public Relations: Strategy and Tactics" is a comprehensive guide for aspiring PR professionals, covering key concepts and providing practical insights. It is applicable to various sectors and helps students and professionals systemize their thinking to articulate and defend their contribution as a strategic asset. The second edition features new case studies and covers emerging topics such as social media, big data, AI, and behavioural economics.

Format: Paperback / softback
Length: 228 pages
Publication date: 22 July 2022
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

"This book is a valuable resource for aspiring PR professionals who seek to excel in the highest echelons of organizations. Its lessons are applicable across public, private, and not-for-profit sectors, providing valuable insights and strategies for success. The book helps PR students and professionals to systematize their thinking, enabling them to articulate and defend their contribution as a strategic asset.

The second edition of this book features new and updated case studies, covering emerging topics such as social media, big data, artificial intelligence (AI), and behavioral economics. Additionally, it is supplemented by online resources, including lecture slides and a test bank of questions, to enhance the learning experience.

Whether you are a recent graduate or a seasoned PR professional, this book offers valuable guidance and practical tips to help you achieve your career goals. It is a must-read for anyone interested in advancing their knowledge and skills in the field of public relations."

Weight: 380g
Dimension: 154 x 234 x 23 (mm)
ISBN-13: 9781032028019
Edition number: 2 ed