Strategic Social Media as Activism: Repression, Resistance, Rebellion, Reform

This edited volume explores the roles of strategic communications in creating social media messaging campaigns for digital activism, drawing on theoretical and empirical perspectives to examine the impact of these campaigns on social justice and collective action. It will be a valuable resource for courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication.

Format: Paperback / softback
Length: 314 pages
Publication date: 25 August 2023
Publisher: Taylor & Francis Ltd

Drawing on a diverse range of theoretical and empirical perspectives, this comprehensive volume delves into the critical roles of strategic communications in crafting impactful social media messaging campaigns aimed at fostering digital activism. As social activism and engagement continue to surge, individuals now possess the power to leverage their agency as creators and consumers to explore pressing issues of identity, diversity, justice, and action through the realm of digital activism. This edited volume situates activism and social justice within a historical context, drawing parallels to the pioneering work of activists in contemporary social movements like modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds a unique layer of depth, providing a comprehensive account of emerging concerns through social media movements while also illuminating the intricate complexities of digital collective action.

This book serves as an invaluable resource for courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate levels. By examining the interplay between strategic communications and digital activism, it offers valuable insights into the ways in which individuals and communities can harness the power of social media to advocate for change, raise awareness, and drive meaningful social transformation.

Weight: 625g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032272184