Strategic Sport Marketing

The textbook is the leading student textbook on sport marketing and has been fully revised and updated to include new chapters on new media, customer service, and promotion, as well as case studies and examples that reflect current concerns.

Format: Hardback
Length: 308 pages
Publication date: 31 March 2022
Publisher: Taylor & Francis Ltd

The textbook is a comprehensive and up-to-date resource for students studying sport marketing. It has been thoroughly revised and updated to include a new chapter on new media, including social media, reflecting the evolving landscape of marketing in the sports industry. The chapters on customer service and promotion have been extensively rewritten to provide students with the latest insights and strategies in these critical areas. Additionally, case studies and examples have been replaced with current and relevant examples to better reflect the current concerns and challenges faced by sport marketers.

The textbook offers a wealth of international examples and extensive pedagogical features, making it an invaluable tool for both undergraduate and graduate students. It is authored by highly respected sport management experts who bring their extensive knowledge and experience to the table. The textbook is designed to be accessible and engaging, with clear explanations, illustrations, and case studies that help students understand the complex concepts and principles of sport marketing.

Whether you are a sports enthusiast, a sport management student, or a professional looking to advance your career in the sports industry, this textbook is an essential resource for your studies. It will provide you with the knowledge and skills you need to succeed in the competitive world of sport marketing.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032219097
Edition number: 5 ed