Strategic Sport Marketing

The textbook is the leading student textbook on sport marketing and has been fully revised and updated to include new chapters on new media, customer service, and promotion, as well as case studies and examples that reflect current concerns.

Format: Paperback / softback
Length: 308 pages
Publication date: 31 March 2022
Publisher: Routledge

The textbook is the leading resource for students studying sport marketing, and it has just been released in a fully revised and updated new edition. This edition includes a brand new chapter on new media, including social media, which is essential for today's marketing landscape. In addition, chapters on customer service and promotion have been extensively rewritten to reflect the latest trends and best practices in the industry.

To make the textbook even more relevant and engaging, case studies and examples have been replaced with up-to-date and contemporary examples that reflect the current concerns and challenges faced by sport marketers. The book also features an extensive range of pedagogical features, such as discussion questions, case studies, and exercises, to help students apply the concepts they have learned to real-world situations.

Written by highly respected sport management authors, this textbook is widely recognized as a valuable resource for students and professionals in the field. It provides a comprehensive and up-to-date understanding of sport marketing, and it is sure to be a staple in any sport management curriculum.

Whether you are a student looking to gain a deeper understanding of sport marketing or a professional looking to advance your career, this textbook is an essential resource for you. So why wait? Order your copy today and start learning the skills you need to succeed in the world of sport marketing!

Weight: 522g
Dimension: 155 x 233 x 25 (mm)
ISBN-13: 9781760878801
Edition number: 5 ed