Strategic Sports Event Management

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types,from international mega-events to community sport. It offers a practical,step-by-step guide to planning, organizing, managing, and evaluating events, with international case studies and in-depth studies of several Olympic Games. The fourth edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability, and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development, or event management.

Format: Paperback / softback
Length: 398 pages
Publication date: 19 November 2021
Publisher: Taylor & Francis Ltd

This comprehensive book offers students and event managers a deep understanding of the strategic management of sports events across various scales and types, ranging from international mega-events to community sports. It provides a practical, step-by-step guide to planning, organizing, managing, and evaluating events, incorporating key theoretical concepts and best practices.

In its fully revised and updated fourth edition, the book emphasizes the significance of adopting a strategic approach, showcasing how to implement strategies that yield successful outcomes both in the short and long term. Each chapter features international case studies, drawing from prominent sporting events such as the NBA, NFL, Formula 1, and the English Premier League, providing real-world insights into both larger and smaller events.

Furthermore, the book includes in-depth examinations of several Olympic Games, recognized as the pinnacle of sporting events and a valuable reference for aspiring event managers. It covers every essential aspect of sports event management, including sports organizations, their interactions with event partners, media, and promoters, the short-term and long-term benefits of the planning process, the impact and legacy of events, operational functions such as finance, ticketing, transportation, venues, IT, human resources, and security, marketing and communications, including social networking and new media, the bidding process, research and evaluation.

To enhance its relevance, this new edition has expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability, and numerous other relevant topics. It serves as an essential text for sports event courses and is invaluable reading for students and practitioners engaged in sport business, sport management, and sport development.

Weight: 804g
Dimension: 174 x 243 x 23 (mm)
ISBN-13: 9780367494667
Edition number: 4 New edition