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Strategische CEO-Haltungskommunikation: Entwicklung und Validierung eines Managementtools fur Kommunikationsverantwortliche
Strategische CEO-Haltungskommunikation: Entwicklung und Validierung eines Managementtools fur Kommunikationsverantwortliche
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Format: Paperback / softback
Length: 201 pages
Publication date: 24 December 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Angesichts einer Zeit, die von Komplexität, Uneinigkeit und Polykrisen geprägt scheint, stehen Unternehmen und Chief Executive Officers (CEOs) vor der herausfordernden Aufgabe, ihre ökonomischen Interessen mit den vielfältigen Ansprüchen ihrer Stakeholder in Einklang zu bringen, um den Unternehmenserfolg zu sichern.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658469481
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