Strikingly Different Selling

Six years of research involving over 2,800 sales professionals from 135 countries reveal the 6 vital skills that separate top sales performers from the rest. To stand out and sell more, consultants and sales professionals must learn these skills and apply them consistently.

Format: Paperback / softback
Length: 206 pages
Publication date: 18 February 2022
Publisher: Mango Media

Are you ready to take your sales game to the next level? Are you competing with the top salespeople in your industry for the same customers? Do you want to know what separates a "winner" from the rest of the best and makes them "strikingly different"?

Six years of focused research involving more than 2,800 sales professionals from 135 countries have revealed the 6 vital skills that separate top sales performers from the herd. In their book, Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig (the sales performance experts at FranklinCovey) reveal the secrets to consistent, predictable sales success.

The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet, 70 percent of the time, client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. However, for the "Strikingly Different" sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results.

So, what are the 6 vital skills to stand out and sell more? Here they are:

Capture Attention with Verbal Billboards: Use powerful and attention-grabbing language to capture your client's attention and make your message stand out.

Create Excitement with Movie Trailers: Use storytelling techniques to create excitement and anticipation around your product or service.

Build Confidence with Flashbacks and Flashforwards: Use storytelling to build confidence and trust with your clients by sharing your success stories and highlighting your expertise.

Become Essential with "Why Us!?" Differentiators: Differentiate yourself from your competitors by highlighting what sets you apart and why your clients should choose you.

Get Curious and Find the Gaps: Stay curious and actively seek out opportunities to improve your sales skills and knowledge.

Navigate Traffic Lights an. Use storytelling techniques to navigate difficult conversations and build rapport with your clients.

By mastering these 6 vital skills, you can become the superior choice in your industry and stand out from the competition. So, what are you waiting for? Start implementing these skills today and watch your sales results soar!

ISBN-13: 9781642504866